Cold Harbor Films worked with the Center for Audit Quality on an education/awareness campaign. The goal was to make investors and others aware of the important role played by public company auditors. In order to explain this complex topic in an entertaining and informative way, we made the concepts into characters and the setting into a film noir-style comic book.
We created a landing page where viewers could go to learn more. The campaign was promoted by display ads that were designed and placed by CHF. We executed an email campaign built from the CAQ’s resources and a traditional postcard mail campaign featuring the original artwork.
We also produced leave-behind “comic books” where the stories were condensed down. These materials were distributed at conferences and used as educational materials.